[Private] LABU 2052 - Business Case Analyses II: *(S)ocial*

Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and preference. Some social factors include:

• Demographics (Age/Sex distribution)
• Lifestyle trends
• Consumer buying patterns
• Ethnic/religious factors
• Health consciousness

While many demographics and social statistics/indicators are accessible free of charge via government sites, the following tools are suggested for your project.

Passport (https://lbdiscover.hkust.edu.hk/bib/991003622279703412) (HIGHLY RECOMMMENDED)

Previously called Passport GMID, the database provides volume and value sales statistics for consumer, industrial and services markets across 82 countries worldwide. It also provides a wide range of data on business enterprise including consumer market sizes, consumer lifestyles, companies and brands as well as market research reports, country profiles and socio-economic statistics.

Select Countries & Consumers > Consumer Trends and Lifestyles on the menu bar. In the Consumer Trends and Lifestyle menu, open the Analysis Finder drop-down menu where you can find a number of analysis and reports. Notes:  Consumer Lifestyle provides the most detailed description of the culture and habits of a country's population. Consumers in 2020 contains additional lifestyle analysis, with a look to the future. Country Pulse contains brief entries on wide ranging topics unique to the particular country. Specify the Geographies and hit GO. Note: besides Consumer Trends and Style, other sections including Business Environment, Income and Expenditure, Population and Homes are also recommended for your project.

United Nations Statistics Division (http://unstats.un.org/unsd/demographic/default.htm)

Demographics and Social Statistics - covers a wide range of subject-matter fields are compiled by the Statistics Division, Department of Economic and Social Affairs of the United Nations Secretariat, from many national and international source.s

 DataFinder - PRB's Hub for U.S. and International Data (http://www.prb.org/DataFinder.aspx)

Produced by the Population Research Bureau (PRB). Browse by topic or select areas to view the rankings. E.g. Average annual rate of change of urban population.